Using Analytics to Uncover the Personas within your Constituency

by¬†Alexander Oftelie Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance. The benefit of fundraising analytics for them is foundational: apply individual-level insights to large populations. Any fundraiser could filter through a list of 100 known names and identify … Continue reading Using Analytics to Uncover the Personas within your Constituency