From Actions to Journeys—Seeing the World as Our Constituents Do

By Alexander Oftelie on November 8, 2018 The past 10 years have seen an incredible advancement in analytics to support fundraising and engagement. Organizations of every mission and scale have created greater insight into who may give and how. Most analytics strategies, however, are constituent-focused and nearly entirely attentive to a single moment or outcome. … Continue reading From Actions to Journeys—Seeing the World as Our Constituents Do