There are no shortage of books, traditional & online courses, experts, or blogs (including this one!) about data analytics these days. For someone who may just be starting out in the field, the sheer volume of options can be overwhelming. In my experience, the best resources for self-paced learning about this expansive subject are the two books reviewed here. Written by two statistics professors at Stanford, these books provide a surprisingly easy-to-read overview of the many sub-disciplines that typically appear under the umbrella of analytics.
The best part? Both books are completely free and tie in to an online course taught by the authors themselves! What have you got to lose?
I highly recommend both books and the accompanying online course. Be sure to check them out and start expanding your skill set today!