The Nonprofit Quarterly writes this month about the robust fundraising growth trend seen by American theatres from 2013 to 2016.
While strategic partnership with corporate, government, and foundation entities continue to be key funding sources, Stuart Miller, writing for American Theatre, offers the following insights into recent success:
- Increased sophistication in campaign and strategic planning among theatres.
- Adoption of data mining and predictive modeling techniques (including using BWF dynamic scoring) to identify key donor and prospect segments in real time.
- And a focus on harnessing the role theatre facilities play within their communities.
To read the full article on how theatres’ investments in fundraising have generated additional contributed revenue, visit The Nonprofit Quarterly here.
To learn more about analytics and implementation at BWF Insight, check us out at www.bwfinsight.net.
