Global businesses are facing increasing complexity and market volatility. In response, all business functions are turning to data-driven analytics and insights as a means to manage this increasing uncertainty, while better understanding their organizations’ customer bases and growing their businesses.
The move to data-driven insights is being forced by continued business reliance on technology and automation throughout the enterprise. Growth in digital technologies is driving the ability to analyze more data. This, in turn, is fueling the enterprise’s appetite for better data, more advanced analytics skills and the implementation of best practices. Analytics is the primary enabler to derive truth and meaning from data that drives the business growth.
In March 2017, Dun & Bradstreet and Forbes Insights explored the current state of analytics adoption across the enterprise via a survey of more than 300 executives in North America, the U.K. and Ireland across a range of industries. A recent report, “Analytics Accelerates Into the Mainstream,” sponsored by Dun & Bradstreet, analyzes the survey results.
Full article text available via Forbes, 6/12/17.
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